Dream Element

Experience design and research

Design decisions backed by evidence.

Dream Element helps growing companies understand their users, find what's broken in their product, and fix it. Research-led design for websites, apps, and learning experiences.

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Services

Engagements are scoped to the problem, from a focused two-week audit to an end-to-end redesign.

01

UX Research & User Testing

Interviews, usability studies, and surveys that show how people actually use your product and where they get stuck.

02

Website & App Audits

A structured review of usability, accessibility, and conversion paths, with a prioritized list of fixes.

03

Web & App Design

Redesigns and new builds, from information architecture and flows through high-fidelity UI ready for development.

04

Learning Experience Design

Curriculum and course design that pairs instructional practice with product thinking, for edtech platforms and internal training.

05

Product Strategy & Roadmaps

Turning research findings into a plan your team can act on: priorities, sequencing, and success measures.

06

Design Team Support

Embedded research and design capacity for teams that need senior help without a full-time hire.

How we work

Projects follow the Double Diamond, with Design Thinking methods at each stage: widen the view to understand the problem, narrow to the right one, widen again to explore solutions, then commit. Every phase ends with a clear deliverable.

Phase one

Discover

We study the problem space through stakeholder conversations, user research, and existing data, starting from empathy for the people who use the product.

Phase two

Define

We synthesize what we learned into a clear problem statement and priorities, so the team agrees on what to solve before anyone designs.

Phase three

Develop

We ideate, prototype, and test with real users, iterating on what the evidence supports and keeping you involved in every major decision.

Phase four

Deliver

You get finished designs, documentation your team can use, and a clear read on what to measure after launch.

About

Senior-level experience, applied to small and mid-sized teams.

Dream Element was founded by Monica Longmire, an educator, UX researcher, and interaction designer with more than fifteen years of experience in regulated and high-stakes products. Her work has spanned financial data platforms, consumer banking, online learning, and digital health, covering everything from early research to the flows and interfaces people use every day.

This is the lab that brings that enterprise rigor to smaller companies: the same research methods and design standards, scoped to the budget and pace of a growing business.

  • Fintech
  • Edtech
  • Digital health
  • Small business

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